Promo Insights

Retail has become highly complex and responsive. Remember the days of sporadic 1+1 promotions? They are over.
Today, we have different promotions every day.
Obviously, this means that retailers and suppliers have to step up their game to stay competitive.
Having accurate data at your fingertips at all times is key to a successful promo plan!

Daltix

Follow Up Promotions

Promotions are increasingly irregular and become more aggressive. This makes it quite challenging to maintain a clear view of which promotions are at play, some webshop only, and how they may impact your revenue.
Daltix alleviates this issue by registering the depth (-30% vs. -50%), length (2 days vs. one week) and mechanism (cashback vs. 1+1 vs. promo packs, …) of a promotion.
These data are available down the level of a single SKU (incl. private label) – per retailer, location and time period.

Daltix

Promo Agressiveness

Which promotions/brands pushed the most aggressive promotions within a certain category over a certain time period?
Important knowledge when you want to launch a product – at least, if you intend to budget the launch plan for maximal impact with minimal means.

Daltix

Weighted Promo Ratio

Benchmark objectively by using a Weighted Promo Ratio (WPR). Combine promo depth and frequency for better comparisons across categories or per SKU.

Promo Planing

Glance at your dashboard for insights and develop a strong promo plan or negotiate more promotions.

Daltix

Our Other Solutions

Pricing Insights

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Assortment Insights

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