The Unilever data challenge.

Unilever is a global consumer goods company, offering beauty and personal care products, food and refreshments, and home care products.

150.000 globally

The data challenge

Data providers only deliver monthly data, however, Unilever needs near real-time data to observe what new products are launched with a certain set of competitors. A daily data feed would enable them to faster kick off analysis for go-to-market strategies for their own products.

The Daltix solution

Daily feed of relevant products available, tracking data fields such as product names, EANs, brands and many more. The feed is available on an sftp server.

The power of Daltix

Limiting the time lapse between launch in store of a competitive product and Unilever picking up critical information.

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