The data challenge
Data providers only deliver monthly data, however, Unilever needs near real-time data to observe what new products are launched with a certain set of competitors. A daily data feed would enable them to faster kick off analysis for go-to-market strategies for their own products.
The Daltix solution
Daily feed of relevant products available, tracking data fields such as product names, EANs, brands and many more. The feed is available on an sftp server.
The power of Daltix
Limiting the time lapse between launch in store of a competitive product and Unilever picking up critical information.