The start-up Rayon's data needs.

A new online-only supermarket in Belgium, aiming to deliver fresh and healthy groceries to any home. Rayon inspires and facilitates Belgians to eat better.

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The data challenge

Launching a brand new online supermarket requires solid research on price positioning. Rayon needed to use data to efficiently and quickly develop and validate their fresh food home delivery positioning.

The Daltix solution

Daily delivery of pricing data for reference products. Provided access to the DaltixMatching tool, to facilitate finding comparable products for fresh foods in a competitive environment.

The power of Daltix

Rayon can eliminate time consuming and unreliable in-house data management and focus on launch.

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