Retail has become highly complex and responsive. Remember the days of sporadic 1+1 promotions? They are over.
Today, we have different promotions every day.
Obviously, this means that retailers and suppliers have to step up their game to stay competitive.
Having accurate data at your fingertips at all times is key to a successful promo plan!
Follow Up Promotions
Promotions are increasingly irregular and become more aggressive. This makes it quite challenging to maintain a clear view of which promotions are at play, some webshop only, and how they may impact your revenue.
Daltix alleviates this issue by registering the depth (-30% vs. -50%), length (2 days vs. one week) and mechanism (cashback vs. 1+1 vs. promo packs, …) of a promotion.
These data are available down the level of a single SKU (incl. private label) – per retailer, location and time period.
Which promotions/brands pushed the most aggressive promotions within a certain category over a certain time period?
Important knowledge when you want to launch a product – at least, if you intend to budget the launch plan for maximal impact with minimal means.
Weighted Promo Ratio
Benchmark objectively by using a Weighted Promo Ratio (WPR). Combine promo depth and frequency for better comparisons across categories or per SKU.
Glance at your dashboard for insights and develop a strong promo plan or negotiate more promotions.
- A practical promo overview of the market including regular price, promo price, depth and length? Check.
- Search and compare across brands, retailers and SKUs, or select those products that are of interest to you and focus on the promo mechanic or depth – per standard unit (l, kg, m2 …) if so desired.
- Also available for custom periods to compare historical data.