The data challenge
GBFoods needed easy and frequent access to a holistic market overview of pricing data of their own products compared to their Belgian competitors. The pricing data needed to include regular pricing as well as for products in promotion and should ideally incorporate both online data and field data.
The Daltix Solution
Daltix coordinates not only online data, but also all field data collection, and combines the two datasources into one structured and downloadable database.
The power of Daltix
GBFoods increased productivity by 3 hours a week as team members no longer had to spend time manipulating field data to match their database structure. This freed the team up to focus on other core business metrics.