The Unilever use case on retail data.
The retail data challenge
This use case on retail data starts with the fact that data providers only deliver monthly data. However, Unilever needs near real-time data to be able to observe what new products are launched with a certain set of their competitors. A daily data feed would enable them to faster kick off analysis for go-to-market strategies for their own products.
The Daltix solution
Daily feed of relevant products available, tracking data fields such as product names, EANs, brands and many more. The feed is available on an sftp server.
The power of Daltix
Limiting the time lapse between launch in store of a competitive product and Unilever picking up critical information.
the go-to-market speed of our innovations and measure the on- and offline availability of our products.
This enables us to respond more quickly to changes in the market through our diverse teams."
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The Unilever use case on retail data
Unilever needed near real-time data for product launches. Daltix fixes daily data feed.