The Unilever use case on retail data.

Unilever is a global consumer goods company, offering beauty and personal care products, food and refreshments, and home care products.

Unilever has about 150.000 employees globally.  

The retail data challenge

This use case on retail data starts with the fact that data providers only deliver monthly data.  However, Unilever needs near real-time data to be able to observe what new products are launched with a certain set of their competitors. A daily data feed would enable them to faster kick off analysis for go-to-market strategies for their own products.

The Daltix solution

Daily feed of relevant products available, tracking data fields such as product names, EANs, brands and many more. The feed is available on an sftp server.

The power of Daltix

Limiting the time lapse between launch in store of a competitive product and Unilever picking up critical information.

"By using Daltix data on a daily basis, Unilever was able to track
the go-to-market speed of our innovations and measure the on- and offline availability of our products.
This enables us to respond more quickly to changes in the market through our diverse teams."
Sven Lenaerts at Unilever using daltix data
Sven Lenaerts
Data Cloud Solution Specialist for Middle Europe

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