Qualitative retail data
you can trust.
Overview
Price data
Use pan-European retail price data for a wide number of FMCG products for competitor analysis and price monitoring.
Promotion data
Easily compare promotion timings, discount levels, mechanics and conditions for competitors in your market.
Product data
Daltix creates a digital profile for each of the 8 million FMCG products collected every day for easy product analytics.
Location data
Set a regional price policy, or monitor a national one, with data that is specific to location.
Get a sample of Daltix data with a few clicks!
Price data: know where you stand with qualitative data.
Use pan-European retail price data for a wide number of FMCG products for competitor analysis and price monitoring. Base your pricing strategy on reliable price analytics rather than vague guesses. Complement online data with field data, arranged by us, and fully integrated into a structure that works for your analysis.
Compare
Monitor and compare pricing of your products to that of your competition.
Easy integration
We structure your retail dataset so that it can easily be integrated with other data sources.
Leverage
Leverage our data to develop reports to analyse margins and track price competitiveness.
Successful use cases
Automated Assortment Analysis: Unlock hidden wins & master the shelves
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Colruyt Group’s Secret to Private Label Quality
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Retail Product Matching: Challenges & Solutions
Even if you already have access to accurate, up-to-date data you’re still faced with analyzing and comparing a massive amount of unstructured data points.
So how do you make sense of all this data without getting overwhelmed?
Standardised
Compare discount levels objectively as promotion mechanics are normalised and go through error detection.
Graphics included
Get more than data. Products in promotion are available in clear graphics.
Catch all
Access both online and leaflet promotion data and get the complete overview.
Promotion data: see what works.
FMCG promotion analysis can be complex. We give you access to a clear promotion database with which you can compare promotion timings, discount levels, mechanics and conditions for competitors in your market. Let qualitative retail promotion data do the work for you.
Successful use cases
Automated Assortment Analysis: Unlock hidden wins & master the shelves
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Colruyt Group’s Secret to Private Label Quality
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Retail Product Matching: Challenges & Solutions
Even if you already have access to accurate, up-to-date data you’re still faced with analyzing and comparing a massive amount of unstructured data points.
So how do you make sense of all this data without getting overwhelmed?
Product data: qualitative retail data gets you the details.
Daltix creates a digital profile for each of the 8 million FMCG products collected every day for easy product analytics. Anything on the label is collected, including imagery, so that product tracking and analysing can be extremely detailed and insightful. The attention to the smallest details make our retail data extremely qualitative.
Benchmark
Benchmark products and product specifications to your competition.
Analyse
Analyse label data fields at very detailed level (ie. Nutri-Score) and kick start a competitive assortment evaluation.
Track
Track launching products, de-listings and trigger go-to-market research.
Successful use cases
Automated Assortment Analysis: Unlock hidden wins & master the shelves
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Colruyt Group’s Secret to Private Label Quality
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Retail Product Matching: Challenges & Solutions
Even if you already have access to accurate, up-to-date data you’re still faced with analyzing and comparing a massive amount of unstructured data points.
So how do you make sense of all this data without getting overwhelmed?
Regionality check
Determine promotions or pricing strategies in the right locations or individual shops.
History lesson
Use historical data to analyse store opening success.
Clarity
Clearer view of omnichannel strategy effectiveness.
Location data: the complete overview.
Set a regional price policy, or monitor a national one, with data that is specific to place. Compare the regional strategies against other competitors and plan expansions across borders with data at hand.
Successful use cases
Automated Assortment Analysis: Unlock hidden wins & master the shelves
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Colruyt Group’s Secret to Private Label Quality
In today’s competitive retail landscape, private label products are more than just an alternative to national brands—they reflect a retailer’s identity.
But how do you consistently ensure your private label products are on par with or better than the competition?
Retail Product Matching: Challenges & Solutions
Even if you already have access to accurate, up-to-date data you’re still faced with analyzing and comparing a massive amount of unstructured data points.
So how do you make sense of all this data without getting overwhelmed?
The data journey
at Daltix.
Data collection
We collect information on over 8 million products every day.
Data structure
Structuring data requires a deep understanding of technologies for set-up, selection and maintenance.
Data cleaning and quality
Processing over 35 million data points daily makes our datasets very complete to gain insights from.
Data storage, integration and analysis
Easily integrate Daltix data to other sources. Data exchange via sFTP makes access seamless.