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Innovation & inspiration: 5 trends at PLMA’s World of Private Label

Innovation & inspiration: 5 trends at PLMA’s World of Private Label

On Tuesday (29th of May), we went to the 2018 edition of the PLMA fair “World of Private Label” at the RAI Exhibition Centre in Amsterdam. The exposition hosted 2,600 companies in 14+ halls with over 60 national and regional pavilions.

Dazzling numbers, and there certainly was a lot of ground to cover: from food & beverages over cosmetics & cleaning products to the odd toy manufacturer… Too much for two people, but we tried our best to identify the most interesting and innovative products nonetheless!

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Reduce your Time To Market? Here’s how! (Unilever)

Reduce your Time To Market? Here’s how! (Unilever)

Category managers need to keep track of the unicity of their assortments. Unfortunately, collecting product specifications can be very labor-intensive. That’s why Daltix helped Alexander Vervaeke (Category Manager Ice Cream at Unilever) to quickly and accurately map the different ice cream SKUs on the market.

Assortment analysis through Daltix can give you a clearer view on what your competitors are doing to sell their products. At Daltix we can take care of processing the specifications of other relevant products from your competitors’ to assist you in keeping or making a claim in the marketplace. Our assortment analyses use automated processes so that we can quickly get you the results you need to move forward.

Unilever asked Daltix to make an assortment analysis of the scooped ice cream market to investigate if they could make an on-pack reduction claim. The analysis is based on data from February 2018.

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Reduce your Time To Market? Here’s how! (Unilever)

Reduce your Time To Market? Here’s how! (Unilever)

Category managers need to keep track of the unicity of their assortments. Unfortunately, collecting product specifications can be very labor-intensive. That’s why Daltix helped Alexander Vervaeke (Category Manager Ice Cream at Unilever) to quickly and accurately map the different ice cream SKUs on the market.

Assortment analysis through Daltix can give you a clearer view on what your competitors are doing to sell their products. At Daltix we can take care of processing the specifications of other relevant products from your competitors’ to assist you in keeping or making a claim in the marketplace. Our assortment analyses use automated processes so that we can quickly get you the results you need to move forward.

Unilever asked Daltix to make an assortment analysis of the scooped ice cream market to investigate if they could make an on-pack reduction claim. The analysis is based on data from February 2018.

read more…

These 5 companies have more insight   into their pricing, promo and assortment strategy

These 5 companies have more insight into their pricing, promo and assortment strategy

Looking for a tool that offers more insight into your price, promo and brand positioning? Or do you want to compare your assortment to that of your competitors? Daltix can help you efficiently and effectively address these issues. Continue reading to find what our customers have to say about their collaboration with Daltix!

Makro has a better understanding of its own price positioning vis-à-vis that of its competitors.

“Daltix’s expertise has given us more insight in the online market. We appreciated the way they collaborate, think up tailor-made solutions and how far they go in terms of flexibility and speed of execution. Great to work with!”

A price positioning exercise helps with deciding on how to differentiate your pricing versus that of others. Take the knowledge to adapt & finetune your strategy per category/brand.

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Daltix: a no-nonsense tool that ticks     all the right boxes!

Daltix: a no-nonsense tool that ticks all the right boxes!

By Koen Van Renne, Key Account Manager @ Vandemoortele Ghent

A Key Account Manager is preoccupied with tracking the current market situation (assortment distribution, promotions, price evaluations, …) on a near-daily basis, both for one’s own and one’s competitors’ assortments. This information, however, is often only inconsistently available. Registering the required data is a labor-intensive task for the field force, and mistakes are easily made… Also, the data are not available in real time and are often the result of ad hoc registrations. Yet, a quick response to the market requires error-free data that are available anywhere, anytime. After using Daltix’s dashboard for a few weeks, Koen Van Renne (KAM at Vandemoortele) was amazed at how efficient, clear and accurate it is: read more…

Wordt de suikertaks al doorgerekend aan de consument?

Wordt de suikertaks al doorgerekend aan de consument?

(Update: data-analyse 8 januari) Intussen heeft Daltix een update van de cijfers gemaakt. Hieruit is gebleken dat Albert Heijn een inhaalbeweging heeft ingezet: iets meer dan 30% van het frisdrankenassortiment is in prijs verhoogd. Ook Carrefour heeft ondertussen een kleine 7% van zijn prijzen in de categorie aangepast. Colruyt zit aan bijna 70% van het frisdrankenassortiment, Delhaize aan 81%.

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Sinterklaas is in het land… maar waar deed hij de beste koopjes?

Sinterklaas is in het land… maar waar deed hij de beste koopjes?

Je hebt het waarschijnlijk wel gehoord: de sint is in het land.

Terwijl kinderen in spanning afwachten wat er morgen voor de schoorsteen zal liggen, doken wij alvast in de wondere wereld van het speelgoed.

Hiervoor keken we naar 10 producten* in verschillende speelgoedcategorieën en volgden we op hoe de prijzen de afgelopen 4 weken (01/11 tot 01/12) evolueerden bij Fun, Dreamland, Collishop en bol.com.

Op basis daarvan hebben we een paar interessante lessen getrokken. We raden de sint aan om de pdf zeker te downloaden voor het volledige verslag – misschien kan hij volgend jaar wel een aanzienelijk bedrag besparen?

Download pdf

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AH NL en BE: identiek… of toch niet?

AH NL en BE: identiek… of toch niet?

Onze Daltix-analysten bogen zich over het assortiment van Albert Heijn in België en Nederland en bestudeerden alle 27.836 referenties die werden terugvonden op de websites ah.be en ah.nl.

Deze momentopname (data op basis van vrijdag 13/10) leverde een aantal opvallende inzichten op…

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Daltix & RetailDetail!

Over the past few months, Daltix has teamed up with RetailDetail to explore the world of stunt promos. For those who cannot contain their excitement: the results are available in the article ‘Zo slim reageert Colruyt op stuntpromoties‘, published on RetailDetail’s website.

RetailDetail is Belgium’s biggest platform for retail-related news – and Daltix is Belgium’s hottest supplier of retail data. Obviously, we saw an opportunity to bring together our expertise to bring you some truly interesting insights!

So what did we do exactly?
During the months of May, June and July, we analyzed the promotional calendar of the 4 biggest Belgian retailers to uncover their respective policies concerning the revolutionary stunt promos (think ‘1+1’) which Albert Heijn (AH) introduced to the Belgian market.

Small spoiler: while AH indeed is at the forefront of the 1+1 stunt promo in hard numbers, Delhaize proportionally sees a larger share of 1+1 type promos (29% vs 24%), thanks in no small measure to its anniversary promotions.

Even more interesting is what Colruyt does to safeguard its ‘everyday lowest price’ strategy… but let’s not ruin the fun entirely!

Read the full article here to find out for yourself what clever tricks Colruyt cooked up to counter the stunt promos – and if you feel like these kind of insights would be valuable to your business too, don’t hesitate to push the button here to get in touch!

The Birdhouse

 

We know, we know… it’s kind of predictable, but our Daltix hummingbird was invited to join accelerator the Birdhouse. Seems the jury members found Simon’s ambition to buy Google pretty charming. In any case, their invaluable network is sure to further kickstart our products & services!

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